Last week, 12 cities around the world celebrated my new favorite holiday of the year—Social Media Week. Conferences were held, coffee was stirred, and friends were made.
I wasn’t that impressed with the panels I attended, but the nature of it all was fascinating. Sometimes it’s easy to take social media for granted, but I truly am grateful for the fact that a company isn’t just a tagline on a billboard anymore. A company is now an interactive voice supporting a set of values.