Monthly Archives: January 2012

Why So Dark and Gloomy?

By Ben Spielberg and Josh Silver I’ve been hearing a lot about the “Stop Online Piracy Act,” but I haven’t been sure as to what it actually is. Websites I tend to visit often—like Google, Wikipedia, and WordPress—are going “dark” … Continue reading

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NEW AND IMPROVED! PRODUCT INNOVATION THROUGH REBRANDING

By Josh Silver and Jason Dean The human eye is seduced by color, shape, and contrast. Knowing this, marketers employ specific methods to draw the consumer’s attention to their product. The intended emotional response can range from heightened excitement to … Continue reading

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