By Chris Alvarez
On Monday 10/8/12 BTSComm was given three hours to produce an ad for the Jewish Journal and Tribe. It just so happens that the BTSComm crew had attended a training the by the Beit T’Shuvah Marathon running team a day earlier. Bright and early on Sunday morning, with SLRs and video cams in hand they covered the two hour workout with video interviews and photos of the team in action. . The ad BTSComm was asked to produce needed to communicate the idea of running a half marathon, as part of the Beit T’Shuvah team for the LA Marathon.
Although they only had 3 hours the BTSComm crew was not deterred. The crew, consisting of copywriters Josh Silver, Charlie Patterson, photographer Justin Rosenberg, and president of BTSComm Lon Levin went above and beyond. With all the insight into the Beit T’Shuvah Marathon team, they created an ad that inspires and communicates the clients’ desired message while at the same time meeting and surpassing their own high standards.