As a non-profit, we’re always on the lookout for innovative ways to raise donations. Trying to get people to donate their hard-earned money, even for a beneficial cause, can often become tedious. The trick is to offer something fun in return. Make the experience creative so that people don’t feel like they are donating to a faceless organization, but rather a dedicated group of people who want to enact change in the world.
A group called GameToAid.org has done just that. This group of Australian teens has created a simple, yet effective, incentive for people to donate. Basically, they are hosting a 72-hour video game playing marathon. The marathon has already started is live streaming now on their site. Avid viewers can make donations with a simple click, with all proceeds going to Free The Children, a non-profit that builds schools in developing countries.
These guys have done everything they can to make the fund-raising process as personalized and interactive as possible. Aside from simply watching them play, viewers who donate will also be entered in a raffle to win a Wii U. You can also interact with the players by donating a chance spin. There are a number of possible spins, including “upside-down controller” and playing “blindfolded.”
This is the 6th gaming marathon that GameToAid.org and they’ve raised a total of $37, 851. Go check out their current marathon and donate.