Category Archives: Branding

Come Together?

The Coca-Cola Co. recently launched an ad campaign that is aimed at tackling the problem of obesity. They are now running a 2-minute ad, with more to come, addressing the problem and what they are doing to fix it. Can … Continue reading

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BTS Shootout Part Deux: Hanukkah vs. Christmas

The BTS shootout is back for the holidays. In this impartial, non-denominational shootout, we’re going to settle a holiday battle that’s been going on for centuries (millennia, actually). Christmas vs. Hanukkah Hanukkah STRENGTHS: Food: Jews use Hanukkah to celebrate the … Continue reading

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“The Facebook Connection”

By Chris Alvarez Many of us started using Facebook when it was still an invitation only site, over six years ago. Since then it has changed tremendously.  It is still basically a way for people to connect, but in the … Continue reading

Posted in Applications, Branding, Brands, Current Events, Facebook, Marketing, Reviews, Social Media, Social Networking, Web, YouTube | Tagged , , , , , , | 1 Comment

Catching the Worldwide Bug

By Chris Alvarez Here’s something me and millions of other people have in common—we can’t stop watching viral videos.  They can be sidesplittingly funny, informative, and most of the time, can snap me out of any sour mood.  There was … Continue reading

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An Apple A Day

By Chris Alvarez In 1997 Apple Inc. ran an Ad saying, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers…the ones who see things differently… You can quote them, disagree with them, glorify or vilify them, but the … Continue reading

Posted in Apple, Branding, Brands, Cell Phone Technology, Current Events, Marketing, Software, Technology, Trending Reviews, Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

There Ain’t No Virgins On This Plane

By Chris Alvarez The Virgin America brand blazed into existence five years ago.  Ever since, it has become the preeminent airline of choice for those who love style and flair.  From the moment you set foot in the airport until … Continue reading

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Is Marketing Evil?

Seeing how this blog is coming from a marketer’s perspective, you probably already know the answer to that question.  People see the entire marketing concept as a conglomerate of cash-bloated corporations who want to brainwash the public into spending unnecessary … Continue reading

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Google: The Power of Doodle

In the world of branding, it isn’t common practice to deviate from a well-known logo.  For instance, it might turn heads if the Wendy’s logo suddenly became purple for a day.  However, Google bravely ventures where no brand dares.  The … Continue reading

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John Carter Loses $200 Million for Disney

Before I go any further with this blog, I would like to let the reader in on a few of the other working titles that did not get chosen for this blog.  I believe that in doing so, you, the … Continue reading

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Just Go With the Crowd

By Josh Silver You will never escape the will of the mob; about the best anyone has ever figured out how to do is herd them into voting booths. ~ Barry Shein Why is it that millions of people flock … Continue reading

Posted in Branding, BTS Communications, Cell Phone Technology, Current Events, Facebook, Google, Marketing, Online Commerce, Social Media, Social Networking, Twitter | Tagged , , , , , , , | 2 Comments