Category Archives: Brands

Advertising in The “Har-Bowl”

By David Gole The Super Bowl is the biggest sporting event of the year in the country. This year’s game is between the Baltimore Ravens and the San Francisco 49ers, and on top of that, the coaches of both of … Continue reading

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Come Together?

The Coca-Cola Co. recently launched an ad campaign that is aimed at tackling the problem of obesity. They are now running a 2-minute ad, with more to come, addressing the problem and what they are doing to fix it. Can … Continue reading

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BTS Shootout Part Deux: Hanukkah vs. Christmas

The BTS shootout is back for the holidays. In this impartial, non-denominational shootout, we’re going to settle a holiday battle that’s been going on for centuries (millennia, actually). Christmas vs. Hanukkah Hanukkah STRENGTHS: Food: Jews use Hanukkah to celebrate the … Continue reading

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Marketers Seize the Chance For Their Own Space Jump

The “Jump From Space” performed by Felix Baumgartner last week has become one of the most widely talked about stunts in recent memory.  Sponsored by Redbull, Felix ascended to a height of nearly 24 miles, shattering the previous record of … Continue reading

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Cheese Goes Viral

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“The Facebook Connection”

By Chris Alvarez Many of us started using Facebook when it was still an invitation only site, over six years ago. Since then it has changed tremendously.  It is still basically a way for people to connect, but in the … Continue reading

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Saving The World, One Panda At A Time

By Chris AlvarezToday started as just another Wednesday.  I’d been sitting at my desk, twiddling my thumbs and trying to come up with a blog idea.  My supervisor saw that I was struggling and haphazardly told me an assignment.  “Write … Continue reading

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J-Date Horror Stories

In our efforts to constantly reach new audiences, the team at BTS Communications has decided to put together a weekly cartoon.  These comics will cover any topic that we find interesting/funny/memorable/impressionable for that week and after much discussion, the cartoon … Continue reading

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Cutting the Cord on The iPhone 5

  Well, the day is finally here.  The Internet was abuzz last week after Apple sent out it’s ambiguous invitation to today’s event (featuring the date super imposed on an enormous shadow of the number “5.”)  Today they fulfilled that … Continue reading

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An Apple A Day

By Chris Alvarez In 1997 Apple Inc. ran an Ad saying, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers…the ones who see things differently… You can quote them, disagree with them, glorify or vilify them, but the … Continue reading

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