Category Archives: Copywriter

Save Children by Playing Video Games

As a non-profit, we’re always on the lookout for innovative ways to raise donations.  Trying to get people to donate their hard-earned money, even for a beneficial cause, can often become tedious.  The trick is to offer something fun in … Continue reading

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Steve Jobs: A Vision for You, Me, and All of Us

By Jaron Zanerhaft At our 9:00 a.m. meeting this morning, Jesse Goldberg, one of the newest members of the BTS Communications team who came to us a few months ago fresh out of USC’s Marshall School of Business, felt compelled … Continue reading

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Days of Awe–More Like a Year of Awe-some!

By Jaron Zanerhaft and Ben Spielberg In the past year, BTS Communications has gone through quite the metamorphosis. Our very first intern reached her one-year sobriety birthday, and the number of interns has doubled since this time last year. Because … Continue reading

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A Farewell to Funk

By Katie Funk This summer, all I was really looking for was some generic work experience to add to my resume. Having just finished my freshman year of college, I could no longer blissfully avoid the reality that life and … Continue reading

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Of Kings and Vagabonds

By Jaron Zanerhaft When we had decided to leave, I knew approximately how much the trip would cost, how unlikely it was that we would make it back to Los Angeles in time for work, and how much physical strain … Continue reading

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How Many Interns Can You Fit Into A Clown Car?

By Jamie Zabludowski It’s Monday morning, 10:00 am, and the door of our office is open with 6 out of 9 of our interns in our 7×11 foot office. There are 5 desks, 5 computers, a laptop, a filing cabinet, … Continue reading

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10 Branding Tips to Establish Your Identity

By Ben Spielberg Businessdictionary.com defines “brand equity” as the “Brand’s power derived from the goodwill and name recognition it has earned over time, and which translates into higher sales volume and higher profit margins against competing brands.” At first a … Continue reading

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