Category Archives: Marketing

Advertising in The “Har-Bowl”

By David Gole The Super Bowl is the biggest sporting event of the year in the country. This year’s game is between the Baltimore Ravens and the San Francisco 49ers, and on top of that, the coaches of both of … Continue reading

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Come Together?

The Coca-Cola Co. recently launched an ad campaign that is aimed at tackling the problem of obesity. They are now running a 2-minute ad, with more to come, addressing the problem and what they are doing to fix it. Can … Continue reading

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Save Children by Playing Video Games

As a non-profit, we’re always on the lookout for innovative ways to raise donations.  Trying to get people to donate their hard-earned money, even for a beneficial cause, can often become tedious.  The trick is to offer something fun in … Continue reading

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BTS Shootout Part Deux: Hanukkah vs. Christmas

The BTS shootout is back for the holidays. In this impartial, non-denominational shootout, we’re going to settle a holiday battle that’s been going on for centuries (millennia, actually). Christmas vs. Hanukkah Hanukkah STRENGTHS: Food: Jews use Hanukkah to celebrate the … Continue reading

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Social Media Surfers

By David Gole People use social media for many purposes, from sharing information about their everyday life to promoting their ideas by putting up photos or video. This weekend Youtube was used for just that purpose as it covered a … Continue reading

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Marketers Seize the Chance For Their Own Space Jump

The “Jump From Space” performed by Felix Baumgartner last week has become one of the most widely talked about stunts in recent memory.  Sponsored by Redbull, Felix ascended to a height of nearly 24 miles, shattering the previous record of … Continue reading

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Morning At The Run

By Chris Alvarez On Monday 10/8/12 BTSComm was given three hours to produce an ad for the Jewish Journal and Tribe.  It just so happens that the BTSComm crew had attended a training the by the Beit T’Shuvah Marathon running … Continue reading

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