Tag Archives: brand identity

An Apple A Day

By Chris Alvarez In 1997 Apple Inc. ran an Ad saying, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers…the ones who see things differently… You can quote them, disagree with them, glorify or vilify them, but the … Continue reading

Posted in Apple, Branding, Brands, Cell Phone Technology, Current Events, Marketing, Software, Technology, Trending Reviews, Uncategorized | Tagged , , , , , , , , , , , , , , | 1 Comment

Google: The Power of Doodle

In the world of branding, it isn’t common practice to deviate from a well-known logo.  For instance, it might turn heads if the Wendy’s logo suddenly became purple for a day.  However, Google bravely ventures where no brand dares.  The … Continue reading

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10 Branding Tips to Establish Your Identity

By Ben Spielberg Businessdictionary.com defines “brand equity” as the “Brand’s power derived from the goodwill and name recognition it has earned over time, and which translates into higher sales volume and higher profit margins against competing brands.” At first a … Continue reading

Posted in Branding, Brands, BTS Communications, Copywriter, Marketing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments