Tag Archives: Marketing and Advertising

Following the Beit T’ Shuvah Marathon Team

By Lon Levin/President/BTS Communications Early Sunday morning and I mean early…5:30, I arrived at Santa Monica Pier to meet my BTS Communications media team. We were meeting to record video and take photographs of the Beit T’ Shuvah Marathon team … Continue reading

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#SMWLA

Last week, 12 cities around the world celebrated my new favorite holiday of the year—Social Media Week. Conferences were held, coffee was stirred, and friends were made. I wasn’t that impressed with the panels I attended, but the nature of … Continue reading

Posted in Brands, BTS Communications, Current Events, Social Good, Social Media, Social Networking, Software, Technology, Uncategorized, Web | Tagged , , , , , , , , , | 1 Comment

A Farewell to Funk

By Katie Funk This summer, all I was really looking for was some generic work experience to add to my resume. Having just finished my freshman year of college, I could no longer blissfully avoid the reality that life and … Continue reading

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10 Branding Tips to Establish Your Identity

By Ben Spielberg Businessdictionary.com defines “brand equity” as the “Brand’s power derived from the goodwill and name recognition it has earned over time, and which translates into higher sales volume and higher profit margins against competing brands.” At first a … Continue reading

Posted in Branding, Brands, BTS Communications, Copywriter, Marketing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments